Younger generations are growing up in unprecedented times, including Generation Z. Concerns like the pandemic, global warming and having access to an endless stream of information have rearranged their priorities, making them a generation that stands out from the rest . When it comes to cannabis, they are also the first to grow up in a legal consumption environment.
According to a new study, this experience has influenced their substance preferences, as Gen Z appears to prefer cannabis over alcohol.
From the research, conducted by New Frontier Data, found that participants between the ages of 18 and 24 largely preferred cannabis over alcohol (69%). As the participants got older, their preference for cannabis faded, perhaps indicating how impactful legalization has been for young people and how it may influence future trends in substance use and marketing.
When it comes to why young people prefer cannabis over alcohol, Bloomberg quotes a other research which shows several reasons. These include the fact that cannabis provides sleep aid, an opportunity for emotional release, and also a fun activity that people can participate in. Many participants also cited health problems as one of their reasons, demonstrating the extent to which cannabis is viewed as natural and favorably compared to a substance such as alcohol.
Generation Z tends to cannabis more often
Alcohol companies will certainly have to take this new understanding into account, but it is also important for proponents and lawmakers of cannabis to keep this information handy, especially as cannabis continues to gain popularity. Cannabis users under the age of 25 are a delicate group, with young brains that are not yet fully mature. Exposing yourself to cannabis can lead to negative side effects that have yet to be assessed by the necessary authorities.
Cannabis legislation is a slow process, but it is one that society has already absorbed. It's important for government agencies to catch up and do the research necessary to understand cannabis, give people the information they need to protect themselves and prevent long-term harm.