Home Cannabis Clubhouse is popular and proves to be a networking paradise for those in the cannabis industry

Clubhouse is popular and proves to be a networking paradise for those in the cannabis industry

by druginc

Clubhouse hugely popular and proving to be a networking haven for those in the cannabis industry

If you come across an invite to Clubhouse, say yes.

Clubhouse - the new social media app that focuses exclusively on live, in-real-time speaking sessions - is a vibrant meeting place for the cannabis industry but then got online. Still in beta, the app's popularity has exploded over the past year. Clubhouse went from 1.500 users in May 2020 to 10 million users in February 2021. Following a Series B funding round in January this year, Clubhouse's parent company Alpha Exploration Co. a valuation of $ 1 billion.

Clubhouse offers drop-in audio rooms that simulate speaking sessions. In the case of the cannabis industry, also called digital smoking sessions. The app has been praised for being a meeting place for VCs and celebrities. Elon Musk even got into chat at the beginning of this year. While still in beta (also the reason it's invite-only), the app has become hugely popular among professionals including the cannabis and hemp industry over the past six months.

Why is the new social media app Clubhouse so successful?

Part of the reason for the current success of Clubhouse? The cannabis industry has a hunger for connection and networking due to a lack of in-person conferences, events and networking opportunities. It's a safe space, especially since community guidelines don't actively discriminate against cannabis terms like other social media platforms. Instagram, owned by Facebook, and TikTok have strict rules against conversations in the cannabis industry. Clubhouse welcomes it. “This is a dream for cannabis entrepreneurs, because we all know what it feels like to be censored on social media by major tech companies such as Instagram, Google and Facebook,” said Martine Francis Pierre, president and founder of cannalution.

“I truly believe drop-in audio is the next wave of social media this decade,” said Francis Pierre, who has been an avid clubhouse user since October 2020. “I love that followers don't matter on Clubhouse. I also like the fact that I don't have to feel pressured to be forced to go live. I can join a whole community whenever I want without sprucing up my profile like Instagram. “

Networking opportunities on ClubHouse have "felt a lot more meaningful and effective than most social media platforms," ​​says Francis Pierre. The lawyer and digital marketer sees value in simplicity, as it does not require a video or visual component that is so based on appearance like Zoom, TikTok or Instagram Live. "The fact that I only have to use my vote to participate makes it a clear winner."

Some of the most popular ClubHouse rooms for cannabis entrepreneurs?

You can find conversations among cannabis inhalers in the background in a few rooms: “The Smoking Section”, a room with 11,5 thousand members that meets at 16:20 p.m. (PST time zone). There is also “Smk Brk” for women who love weed, “Cannabis”, with 217 members focused on networking, storytelling and plant medicine. A popular room at ClubHouse is “How To Get Into The Cannabis Industry” with 25.000 members meeting every Friday at 16:20 PM (EST + PST time zone). Green Street also hosts “Donuts and Pizza” on Friday mornings.

ClubHouse provides online meeting rooms with drop-in audio as an alternative to networking
ClubHouse provides online meeting rooms with drop-in audio as an alternative to networking (afb.)

The rooms revolve around discussions of cannabis licensing, marketing, policy, cultivation, equality, feminism and everything in between. The action at Clubhouse happens in media: you have to join the rooms during the scheduled times. People can come and go within the timeframes, giving users the option to “leave quietly” when they want to walk into other rooms digitally. Each room has a moderator who can 'ask' new users to speak.

If you have something to say this is a good place to say it. There are some problems that the company is still trying to solve. First, the app profile is tied to your phone number, so if you need a new number, you'll need to create and set up your Clubhouse profile account from scratch. Also, it is only available to IOS users and not yet available on Android.

“I've mainly used Clubhouse to network with other people from the cannabis industry,” says Johnson - a member of the National Cannabis Industry Association. "I love that you can get in touch and actually talk about cannabis and its developments with professionals around the world."

The most unique aspect of Clubhouse is that there is no way to save episodes. Unless you record it, which requires you to request permission from the room before doing this, the content will be lost on the air once the room has finished. Maybe that's part of what makes the app so much fun that there's no way to save it? Unlike podcast catalogs, it is available for a limited time and will not be stored forever and at your fingertips. At the very least, it is the “Fear Of Missing Out” (FOMO) that is creating a hype here.

That's the beauty of Clubhouse - it only happens in the present moment.

Sources including Cannacon (EN), CNBC (EN), Forbes (EN), GrownIn (EN), NCIA (EN)

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