America's biggest sporting event is just around the corner: the Super Bowl. That is why this event is very popular with advertisers. However, cannabis ads are not allowed. Something that many cannabis producers fall for.
There are plenty of brands that promote liquor and sports betting. There will also be ads about cryptocurrency this year. Cannabis advertisements are again excluded this year from the tremendous marketing value that this sporting event offers. This while cannabis is legalized in most US states. There are two measures.
Cannabis Ads Are Banned Category
Public support for legal weed has never been greater. Marijuana, however, remains illegal at the federal level in the US, and cannabis ads — where allowed — are typically restricted to audiences over the age of 21. So despite a Snoop Dogg show at the sporting event, there will be no cannabis commercials. Earlier, an ad by GNC, a vitamins and sports supplements company, was rejected because some substances banned by the sports competition were found in their products.
When asked if a cannabis company could place a local ad in a state where marijuana is legal, Riethmiller (Vice President of Communications at NFL) said, "It's currently a banned category." Where the competition draws the line in advertising is sometimes vague. For example, a 2017 list allowed ads for antidepressants and prescription birth control pills, but banned ads for condoms. This year's confirmed Super Bowl ads include a XNUMX-second Draft Kings commercial about sports betting.
The lack of cannabis ads in the biggest advertising event of the year is not due to a lack of interest. In 2019, Acreage Holdings, a medical cannabis company, attempted to target its ad for medical marijuana treatments during Super Bowl 53, but was also rejected.
Founded in 2008 as a way to find online pharmacies, California-based Weedmaps asked its ad agency to broach the subject of a Super Bowl ad this year. Weedmaps COO Juanjo Feijoo said in an interview with The Verge, too. The company ran its first-ever TV ad at the end of Mike Tyson's return to the boxing ring in 2020.
Read more theverge.com (Source, EN)
