Brooklyn Nets superstar Kevin Durant has just made a major investment in the cannabis-related company Weedmaps as he wants to end the stigma surrounding marijuana.
You'd have to be pretty naive to think NBA players — and athletes from other sports — don't smoke weed. And that's why Brooklyn Nets star Kevin Durant wants to end the stigma and taboo surrounding marijuana.
Collaboration with Weedmaps
Durant recently took a step in that direction by partnering with cannabis-related company Weedmaps, which recently went public in June. Now he is the first high-profile NBA player to take a stand on cannabis.
Athletes like Rob Gronkowski have advocated using CBD-based products as legitimate options for pain relief. Others have said it has helped them cope with anxiety on and off the pitch or helps them relax and have fun.
Positive about weed
Kevin Durant says it's time to end the stigma on weed. “I think it's time to tackle the stigma around cannabis that still exists in the sporting world and globally,” Durant told ESPN's Brian Windhorst. events and more through our Boardroom media network. This is just the beginning for us.”
“Closing the deal was a lengthy process, partly because it is sensitive within the sport.” Negotiations with Weedmaps, which became a publicly traded company in June, between Durant and business partner Rich Kleiman have lasted six months. To ban a player for cannabis use, the NBA requires four positive marijuana tests over a year. They continue to impose severe penalties for other drugs. Nevertheless, the league and the NBPA are expected to discuss this issue in the future with a view to potentially ending cannabis testing in the future.
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