While smoking was still linked to classy, stylish, tough and independent decades ago, this is different in 2020. Smoking is increasingly discouraged by the government. Boring packaging, no advertising, and increased prices should deter smokers from the cigarette. Yet there are also other ways to get your nicotine jerks. Take the popular snus, for example.
Snus is a type of powdered tobacco and comes from Norway and Sweden. The advantage is that you don't have to smoke it, but can take it in other ways. With this smart product, the tobacco industry bypasses existing legislation and responds to the needs of the nicotine addict.
Snus without tobacco
Snus is tobacco in a type of tea bag or tablet form. You put the agent between the upper lip and the gums, so that nicotine is absorbed into the blood. It is banned in the entire European Union, with the exception of Sweden. And that is not without reason. Since you don't smoke it, your lungs are spared. Nevertheless, the use is not without risk. As with smoking, you have an increased risk of damage to the vessels and increased blood pressure. Despite the ban, Swedish companies are sending the products en masse to Dutch consumers.
Now that smoking is increasingly discouraged, taking tobacco-free nicotine pouches is becoming more and more interesting for consumers. And of course for the tobacco manufacturers who brought this product to the market for exactly that reason. Due to the lack of tobacco, it does not fall under the same laws and regulations. The global nicotine pouch market is valued at $ 620 million ($ 570 million) and is expected to rise to no less than $ 13 billion ($ 12 billion) by 2026.
Young people and football players
Snus is popular among young people and (professional) football players. The product is easily available in the Netherlands through various web shops. Usually you only have to enter your age, after which you can access the nicotine 'candies'. The nicotine pouches and tablets are available in many different flavors. Because it does not affect your lungs, the drug is also popular among professional athletes, such as football players. For young people, the big advantage is that it is easily available, you do not have bad smells from the smoke and you do not have to stand outside in the rain to do a 'butt'. Without adequate government action, snus has everything it takes to become the new smoking. Potentially, the hype has already started. Like the e-cigarette and nitrous oxide, snus is easily accessible to young people.