Home Cannabis TikTok says no to cannabis ads

TikTok says no to cannabis ads

by Ties Inc.

2033-05-28-TikTok says no to cannabis ads

After legalizing cannabis, regulators in New York released health and safety information. TikTok does not allow this information, however.

In New York you see advertisements and posters everywhere with English and Spanish texts about the use of cannabis. “Be mindful of your smoke in public,” says a poster on the back of a bus. “Cannabis es legal en Nueva York pero solo para adultos mayores de 21 años”, you read on another corner of the street.

You will also find various messages about the green plant in the metro stations. Commercials on local TV news channels with short videos warn people of the dangers. For example, about not driving high or how cannabis can affect pregnant or nursing women and their babies.

The ads are also on major social media platforms such as Facebook, Instagram, and Twitter. Where you don't see the ads, however, is TikTok. That's because the infamous censorship platform doesn't allow it.

No drug advertising on TikTok

According to the New York Office of Cannabis Management, which launched the Cannabis Conversations campaign in April, TikTok is rejecting the ads based on the company's blanket ban on drug advertising. The platform's advertising policy prohibits the “promotion, sale, solicitation of or facilitation of access to illegal drugs, controlled drugs, prescription drugs, and recreational drugs.” The agency claims the ban cuts off their access to a key age group of young residents who need to be educated about safe cannabis use as the legalization process progresses.

Inform cannabis users with campaign

In March 2021, New York the 15th state to legalize recreational cannabis. While recreational sales had yet to get underway, possession of small amounts — and even smoking weed in public — became legal for adults 21 and older shortly after then-Governor Andrew Cuomo signed the Marijuana Regulation and Taxation Act. At the same time, government agencies began work to regulate what is expected to be a multi-billion dollar industry in the state.

As part of that process, the law required an “education campaign about the legalization of cannabis for adults and the impact of cannabis use on public health and safety.” The law says the same campaign must also include general education about cannabis law.

“Legalization has been such a significant policy change, lifestyle change for the entire state, including regulators and law enforcement, as well as for parents, educators, and everyone involved with youth,” said Chris Alexander, executive director of the New York State Office of Cannabis Management. .

TikTok is not the only platform to resist. Alexander says he is surprised that some TV stations are reluctant to broadcast what he describes as "harmless" government advertisements. With more than a billion users, TikTok has a lot of influence, especially among young people. In no other place can the government - or anyone else?
whatever – reaching so many young people.

In a letter, Alexander asks TikTok to reconsider its ad ban to make legal weed safe for New Yorkers. “I hope that additional pressure can lead them to abandon their cannabis advertising policy for this cannabis education program,” says Alexander. “They are now trying this one-size-fits-all approach. It just doesn't work here and it frustrates our mission.”

Source: rollingstone.com (EN)

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